Fashion Upcycling and Trademark Infringement
Feb 20, 2025
Is Upcycling the Future of Fashion? The Legal Risk Behind this Trend
The 1980s gave us a treasure trove of pop culture moments, and many of those trends still influence us today. Amid neon colours, acid-wash jeans and larger-than-life hairstyles, a DIY culture emerged where “waste not, want not” met the runway. People started transforming discarded fabrics and deconstructing denim into one-of-a-kind fashion pieces. Fashion upcycling, as we call it today, goes beyond a trend – it's a phenomenon where creativity collides with sustainability.
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