Google-DoubleClick Merger

Google-DoubleClick Merger

In late July, 2007, CIPPIC followed the lead of public interest groups in the USA and Europe by asking Canadian competition authorities to review the proposed merger of Google and DoubleClick on the grounds that it will substantially prevent or lessen competition in the online targeted advertising market.  Our concerns are that Google-DoubleClick will be able to manipulate the market to raise advertising prices, and advertisers and web publishers will have to choose Google-DoubleClick in order to be visible in the e-commerce market. 

• CIPPIC Application

• Media Release

• Electronic Privacy Information Center coverage of proposed Google-DoubleClick merger

• Joint complaint by EPIC, CDD, US PIRG to the U.S. Federal Trade Commission

• Supplemental materials to FTC complaint

• BEUC complaint to the European Commission